The Rolex GMT-Master II "Pepsi" – with its instantly recognizable blue and red Cerachrom bezel – has cemented its place as a grail watch for countless collectors. The 2019 iteration, boasting significant improvements over its predecessors, further solidified its legendary status. Understanding the price of a 2019 Rolex Pepsi, however, requires navigating a complex landscape of factors, including condition, variations, and the ever-fluctuating secondary market. This article delves into the world of the 2019 Rolex Pepsi, exploring its features, variations, pricing, and the broader context of Rolex's pricing strategy and the influence of resellers like Wristler.
The Allure of the 2019 Rolex Pepsi:
The 2019 Rolex Pepsi (officially the GMT-Master II ref. 126710BLRO) marked a significant step forward for the model. While previous iterations had utilized aluminum bezels prone to fading, the 2019 model proudly showcased Rolex's innovative Cerachrom bezel insert. This ceramic insert is incredibly scratch-resistant and boasts vibrant, fade-resistant colors – the iconic blue and red gradient that gives the watch its nickname. The improved durability and color fidelity instantly made the 2019 Pepsi a desirable upgrade for collectors. Beyond the bezel, the watch featured a robust Oyster case, a supremely reliable movement (caliber 3285), and the comfortable Oyster bracelet. The Jubilee bracelet was also an option, further adding to the versatility of the model. These elements, combined with the watch's rich history and undeniable aesthetic appeal, contributed to its immediate popularity and, consequently, its high price.
Variations and Their Impact on Price:
While the 2019 Pepsi is generally referred to as a single model, nuances exist that can affect its value. The most significant variation is the choice of metal:
* Stainless Steel (ref. 126710BLRO): This is the most commonly seen version and is generally more affordable than its white gold counterpart. However, "affordable" is relative in the world of luxury watches. The stainless steel model's popularity has driven up its price significantly in the pre-owned market, often exceeding its original retail price.
* 18-karat White Gold (ref. 126719BLRO): This luxurious version, with its gleaming white gold case and bracelet, commands a considerably higher price. The inherent value of the precious metal, combined with the exclusivity of the model, contributes to its elevated cost. The white gold Pepsi typically features a blue dial, a subtle but significant distinction from the black dial found in some previous iterations.
Condition also plays a crucial role in determining the price. A pristine, unworn example will command a premium, while a watch showing signs of wear will fetch a lower price. The presence of the original box and papers further enhances the value.
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